One of the best ways to gain better search engine optimization results for your local business is by building quality in-bound links for your website.
What exactly are in-bound links?
In-bound links or backlinks is a hyperlink on a third-party website which point to a web page on your website. The reason why these links are important is that major search engines like Google and Bing regard in-bound links as a sign that the content on this page is relevant for the end-user. This way, in-bound links play a critical role in local search engine optimization (SEO) of the website.
In-bound links are in fact one of the best ways in which you can advertise your company, especially within the local community. Now the next question which arises is how do you build these links for your local business?
Here are some ways in which you can build links for your local business:
Local Magazine and Newspapers Nothing can serve the local newspaper better than local newspapers and magazines. Links from local newspaper are sure to bring better SEO results for your websites. One of the best ways to get link from local newspapers is by coming up with a press release on any recent addition of new service, change in your location or opening of a new branch of your business. Whenever you come up with a press release or a write-up for the local newspaper or magazine, make it a point to include your contact details so that it is easier for the target audience to get in touch with you.
Local Maps Local map is again one of the best ways in which you can optimize your local business website. You can use Google maps to create custom map of local destinations which are relevant to your business. Once the custom map is created, remove the link to Google maps and replace it with a link to your business site. You need to get the embedded code with a link directing back to your website. This way the map will serve as a useful resource to the local organizations and bloggers who are related to your business
One of the best ways to get build links for your local business is by getting positive reviews / content from the local bloggers for your goods and services. This sure will attract a lot of traffic to your website. You need to find the local bloggers who are willing to review your company and its goods and products. At the same time keep in mind that their blogs link back to your website.
Videos are one of the best ways in which you can build strong back links for your website and thereby garner better SEO results for your website. Just like you edit the Google Maps code, you also need to edit the YouTube code in order to contain a link back to your website. So all you need to do is shoot a simple video related to your business and edit the YouTube embed to link back to your website. These are some of the very effective ways in which you can build links for your local business. Not only are these ways very easy to execute, but they also guarantee better SEO results and ROI for your business.